A Personal Note from Ricardo González

Leaders in today’s culturally complex world must be inclusive, empowering, and must also know how to create a deep sense of belonging. They must be culturally skilled and developed so that they can connect, create, and collaborate with people of diverse cultures at the highest levels. This is mission-critical.

I help develop leaders who can lead organizations and diverse teams to higher levels of performance, productivity, and profitability. I have spent a lifetime developing myself and my resources to help you and your team be highly successful multicultural leaders and communicators. I invite you to review my site to learn how I can help you and your leadership team to the next level. If you’re interested in a conversation that might just change your life, send me a note to begin a conversation.

My Story

My passion for cultural transformation, effective multicultural leadership, and healthy cultural communications comes from my bi-cultural heritage. My experience was a fascinating, and sometimes painful, experience.

My father, Pablo, was one of 27 children from the mountains of Puerto Rico. My mother, Phyllis, was an orphan from the state of Kentucky. I am literally a Puerto Rican Hillbilly!

My mixed cultural heritage has been the impetus behind my cultural work and study. I lived through a significant amount of cultural conflict in our family and every time I can help someone, a group of people, an organization, or a community become culturally healthy and skilled, it is like redemption for me.

So, you can see, my work is more of a calling and mission for me, than a job. I love what I do, and most of all, I love seeing people learn to connect, create and collaborate with one another in spite of their cultural differences. I would love it if you would become part of my story and also create a new one for yourself and others you influence.

My Bio

Ifounded Bilingual America in 1992 and am still the acting CEO. I am the author of The 6 Stages of Cultural Mastery, The 6 Stages of Cultural Sales, The Cultural Transformation Manifesto, and The 12 Hidden Truths to Learning Spanish. My next book is scheduled for release in March of 2021 and is entitled, To Belong or Not to Belong – How to Create a Culture Where People Long to Be.

I am also the course developer and teacher of the CulturalMastery™, SpanishPower™, LíderesExitosos™, InglésPoderoso™, and Success with Hispanics (under revision) courses.

I am an internationally respected expert in the fields of cultural mastery and transformation, diversity and inclusion, Hispanic culture, and foreign language acquisition. I speak on cultural mastery, cultural transformation, multi-cultural leadership, diversity and inclusion, organizational culture and Latino / non-Latino business relations.

I am a founding member of The Speakers Guild of America, a professional member of the National Speakers Association and a speaker for Leadercast. See below for a client list. 

I have undergraduate degrees in theology and communications and also Masters Level training in counseling. I read one book weekly and am a voracious consumer of courses of top experts in interpersonal relationships and business.

My Writing

I love to write and would invite you to read some of my writing below. The 6 Stages of Cultural Mastery and The 12 Hidden Truths to Learning Spanish are full-length books. The Cultural Transformation Manifesto is shorter but carries a critical message for our world. It is available at no charge by clicking the image below. Also, I am very excited about my upcoming book Puerto Rican Hillbillies, A Deep (and sometimes disturbing) Journey into the Bicultural Soul. It is scheduled for release in the fall of 2020 in correlation with Hispanic Heritage Month.

My Speaking

I speak from both my head and my heart. I am an expert in cultural communications and know how to present content in a culturally relevant and compelling manner; whether live in person or virtually in meeting or webinar format.  Many people over the years, at all levels of society, have told me that I was instrumental in creating significant positive change in both their personal and professional lives. I invite you to watch a few of my video clips below to get a flavor of me and my speaking. I do both keynotes and longer version training sessions both live and virtually.

My Courses

Developing full training courses is a very specialized skill. I fell in love with course development many years ago when I wrote my first course for a non-profit that was teaching English to Spanish-speaking migrant workers. The company (Telamon) commissioned me to write the English course after speaking at their national conference. The course was a huge success and I realized then that books and speeches could make a real impact on people but well-developed courses could transform people. 

Below are the brand icons and names of my courses that are available on the market today. If you flip over the card, you’ll see the main purpose of each course and also be able to link to that course if you wish.

CulturalMastery™ Course Icon


Transform Cultural Relationships

Master Culture

A truly life and business changing experience.
Learn More


Speak Spanish Fluently

Speak Fluently

A Professional Basic to Expert Training Process
Learn More


Hispanic Leadership Program

Successful Leaders

Course is in Spanish for Hispanic Leaders
Learn More


English Refinement for Hispanics

Refine English

For Hispanics to Speak and Write English Well
Learn More

My Clients

I am, or have been, a consultant to the brands displayed below. This list is not fully exhaustive as I have more than 25 years of experience in the field of multi-cultural communications. I have also served on the Home Industry Leadership Board sponsored by HomeAdvisor and am a member of the Corporate Advisory Board for the Hispanic Corporate Council of Atlanta.

My Quotes

I love to quote other people and am honored when others quote me. Below are some quotes from my speaking and writing that have found their way into the hearts and minds of others. Enjoy!

We cannot lead people to the highest levels until we know them at the deepest levels. 

From The 6 Stages of Cultural Mastery

Unless we transform our cultural relationships, we will never transform our cultural realities.

From The Cultural Transformation Manifesto

The goal of our cultural relations should be endearment, not tolerance.

From The 6 Stages of Cultural Mastery