My passion for culture comes from my bicultural heritage. It was a fascinating, and sometimes painful, experience.
My father, Pablo, was one of 27 children from the mountains of Puerto Rico. My mother, Phyllis, was an orphan from the state of Kentucky. I am literally a Puerto Rican Hillbilly!
My mixed cultural heritage has been the impetus behind my cultural work and study. I lived through a significant amount of cultural conflict in our family and every time I can help someone, a group of people, an organization, or a community become culturally healthy and skilled, it is like redemption for me.
So, you can see, my work is more of a calling and mission for me, than a job. I love what I do, and most of all, I love seeing people learn to connect, create and collaborate with one another in spite of their cultural differences. I would love it if you would become part of my story and also create a new one for yourself and others you influence.
Below is a short video with me that introduces the first lesson of my Cultural Mastery course. I invite you to watch it to get a flavor of what we’re seeking to accomplish together.
I founded Bilingual America in 1992 and am still the acting CEO. I am the author of The 6 Stages of Cultural Mastery, The Cultural Transformation Manifesto, and The 12 Hidden Truths to Learning Spanish. My next book is scheduled for release in May of 2020 and is entitled, “Puerto Rican Hillbillies – A Deep, and sometimes disturbing, Journey into the Bicultural Soul.”
I host the Culture Matters Podcast and am also the course developer of multiple CulturalMastery™ courses, SpanishPower™ Basic to Expert Course, InglésPoderoso™ English Refinement Course, SuccesswithHispanics™, and LíderesExitosos™.
I am an internationally respected expert in the fields of cultural mastery and transformation, diversity and inclusion, Hispanic culture, and foreign language acquisition.
I speak on cultural mastery, cultural transformation, multi-cultural leadership, diversity and inclusion, organizational culture and Latino / non-Latino business relations.
I have undergraduate degrees in theology and communications and also Masters Level training in counseling. I read one book weekly and am a voracious consumer of courses of top experts in interpersonal relationships and business.
I am, or have been, a consultant to the brands displayed below. This list is not fully exhaustive as I have more than 25 years of experience in the field of cultural communications. I have also served on the board of the Home Industry Leadership Board sponsored by HomeAdvisor and am a member of the Corporate Advisory Board for the Hispanic Corporate Council of Atlanta.